Tuesday, September 6, 2016

Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement

loveridge_title-screenMike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. No matter how you slice it, he is an expert in the field of conversion rate optimization.

Back in February, Courtney Eckerle, Managing Editor, MarketingSherpa sat down with Loveridge at the MarketingSherpa Summit in Las Vegas to talk about Humana’s testing and optimization practices.

In this short interview, Loveridge discusses the benefits of Voice of Customer data, and how Humana creates “Super Tests” by testing the component parts of webpages before doing a radical redesign.

You might also like:

Humana on the power of iterative testing

Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

Conversion Rate Optimization: Building to the Ultimate Yes

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