Tuesday, August 30, 2016

[Infographic] How to Create an Effective Testing and Optimization Plan

Editor’s Note: This is the third step in last week’s post by Adam Lapp. Here’s Adam…

Paul Cheney
Managing Editor

If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition.

But how do you take those concepts and build an effective test plan so you can start increasing your bottom line?

To help you with that, our team of amazing designers (shout out to Lauren, Charlie, Leah, James, and Chelsea) designed this infographic for you. Hope you find it useful. 🙂

MECLABS Institute - Conversion Heuristic Infographic

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<p><strong>Please include attribution to MarketingExperiments.com with this graphic.</strong></p>
<p><a href=’http://ift.tt/2bPwjiK src=’http://ift.tt/2c8xOXC; alt=’Harnessing Customer Motivation’ width=’768px’ border=’0′ /></a></p>

If you have any questions, please email me at Adam.Lapp@Meclabs.com. I would love to hear from you.

You might also like:
The Web as a Living Laboratory
Test Plan: Build better marketing tests with the Metrics Pyramid
The Best Conversion Rate optimizers do NOT make changes to webpages…

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