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Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.
The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.
Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.
14 Free Fresh Resources for Designers
Gmail’s Material Design Update, Very Bright, Very White Redesign is Now Rolling Out to all Devices
Things Nobody Ever Taught Me About CSS
10 Myths that Can Ruin your Mobile UX
5 Old-School Web Design Trends Nobody Misses
McDonald’s Paints a Blurry Picture with an Intriguing New Campaign
Tips and Tricks for a Faster Website
How to Organize Files in a Design Agency
The Boolean Game
Extra-gamified: Why are Some Apps so Satisfying?
Here’s Our First Look at WhatsApp’s Dark Mode
Ungrabbed: Brandable Domains, Right to your Inbox.
UX Design – Maps, Paths, Signs, and Magic
Myndset: Ideation Cards for Design Thinking
What Does a UX-designer Normally Do?
How to Promote Yourself Online When You’re a Total Introvert
Color Theory for Designers – a Crash Course
Switching to Variable Fonts
How We Built the Fastest Conference Website in the World
Google Today Officially Launched AMP for Email
The Very Mathematical History of a Perfect Color Combination
The Design of Apple’s Credit Card
The Stupidity of Sameness
9 Lessons for the First-Time Manager
The Lies People Tell You About Landing Freelance Gigs Online
Want more? No problem! Keep track of top design news from around the web with Webdesigner News.
UX design and a solid SEO strategy go hand in hand.
Design is here to boost user experiences, inspire users to spend more time on your pages, and ensure they don’t leave your site frustrated. This way, it minimizes bounce rates and turns your visitors into leads and, ultimately, sales.
However, designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the SERPs, drives greater traffic to it, and gives you the opportunity to delight a visitor with your gorgeous website design and quality content.
When merged together, web design and SEO are indicators of your credibility and professionalism.
So, let’s see how to combine them for a better online performance.
The Basics of Implementing SEO and Web Design
In the world of digital marketing, building your online presence on strong foundations is critical. If some basic aspects of your site are poorly managed, you cannot expect your web design or SEO to deliver exceptional results.
Here are key elements of any strong web design:
Choosing a Domain Name
Stuffing your domain with a bunch of keywords won’t help. They look spammy and may hurt both your rankings and user experience.
Remember that there are millions of domain names out there. So, your goal is to make your domain name catchy and memorable. It needs to be relevant to your business’ focus and be easy to spell and pronounce. To make your site easier to find, it’s always good to use your brand name as your domain name, too.
Investing in the Right Hosting Provider
Choosing the right hosting plan directly impacts your website speed, server performance, and uptime/downtime. These are all important UX factors Google considers while indexing and ranking your site.
Building Your Website Using a Reliable CMS
A solid CMS is one that is easy to use and manage. You should be able to design your site however you want, without taking additional courses in web design. It should also help you make your site mobile-friendly, add social media integrations effortlessly, and use various content management tools. The most popular CMS option is definitely WordPress, followed by Joomla, Drupal, TYPO3, and Squarespace.
When choosing the right CMS for your business, ask yourself how it will impact your online performance. For example, does it allow you to customize your URLs? Can you make on-page changes without changing the URL? Some systems create meta tags (meta descriptions and title tags) automatically, so you should check whether you can modify them.
The Link Between Web Design and Indexability
Did you now that Google crawls each page of your site individually when indexing it? That’s why you need to add internal links to make these pages findable by search engines. Most importantly, you need to check whether all your interlinks work.
Start with the simple Google search. For example, the site: operator will help you see all your pages that are indexed. You could also check robots.txt files (https//https://ift.tt/2OySwmk) to identify your site’s disallows. Sure, you can speed this process up using web crawlers like Screaming Frog or Google Search Console’s Index Status that will do the job for you.
Keyword Research and Meta Tags
On-page SEO can be viewed as a process of optimizing individual pages on a site to rank higher. In short, you need to do detailed keywords research and optimize your key page elements for them.
A title is the first element a visitor sees in the SERPs. It should be creative, intriguing, and authentic to stand out from other results in the SERPs. Above all watch your title length (it should be up to 60 characters) and add your major keywords to it naturally.
Meta descriptions tell a searcher what the page is about. It’s pretty limited- you need to use these 160 characters wisely to grab people’s attention and entice them to click on your link.
Headings increase the readability of your textual content, making it more user-friendly. Use them to separate your content into smaller chunks and help visitors find the information they’re looking for easily.
Google still cannot understand your visual content. When optimizing your images, infographics, and image captioning for visibility, make sure you have a clear alt text that describes what the image is about. Brief descriptions including your main keywords will be enough.
Well-optimized URLs tell users what the page is about and help them find the desired information or products faster. Just like title tags and meta descriptions, they provide a wider context around your keywords for both users and search engines. Precisely because of that, your URLs need to be descriptive, short, understandable, and optimized for your major keywords.
Simplifying Website Navigation
Navigation goes beyond a simple menu bar at the top of your site. When used properly, it inspires people to stay more on your site and browse through it.
When building website navigation, it’s critical to understand the needs and expectations of your potential customers. Just like at any physical store, website navigation should help a potential customer find a product or content faster and guide them through their buyer journey towards finalizing a purchase. If a customer needs to waste their time thinking where to click, that’s a clear sign you need to improve your navigation.
The Impact of Page Load Speed on Rankings
Page speed is one of the most significant ranking factors. And, with the 2018 Speed Update, it has become a notable ranking signal for mobile devices, too.
Page load times are important for a good reason- they impact user experiences and can result in either higher conversions or bounce rates. Stats back me up on that. For example, did you know that your visitors expect your site to load in less than 2 seconds? And, if it fails to do so, almost half of them would leave it. Apart from losing potential leads and conversions, high bounce rates have a negative impact on your online performance and ranking in the long run.
For starters, use Google’s Page Speed Insights to find out how fast your pages are. Here are a few steps to take to boost your site speed, such as:
Choosing the right hosting plan
Compressing your high-quality images
Using browser caching
Removing auto-play content
Reducing the number of plugins and popups
Investing in a reliable content delivery network (CDN)
Website Responsiveness is the Mobile-First Era
With the number of mobile users, mobile searches have also grown. For example, did you know that 57% of all US online traffic is generated through mobile devices?
And, for your mobile visitors, their browsing experience determines whether they will buy from you. Stats say that 52% of your potential customers would not to make a purchase after a negative mobile experience.
Given these figures, it’s not surprising that Google is constantly striving to improve mobile users’ satisfaction and provide them with relevant results. This year, they finally rolled out the Mobile-First Index, meaning that they’re now indexing a mobile version of your site.
And, to meets these standards, you need to make your site design highly responsive.
What does this mean?
Use Google’s Mobile-Friendly Test to check how friendly your pages are to mobile users. When optimizing your site, pay attention to the overall site’s usability, such as its speed and page layout. How appealing is your site to mobile users? Can they read your content and see your videos without having to zoom and pinch continually? What about your CTA’s and links- are they easy to tap? Does your content fit the screen size, irrespective of its size? Are your forms easy to fill out from mobile devices?
Putting it All Together
Even if you believed that SEO and web design have nothing in common, I hope this article proves you wrong. Your website design impacts visitors’ perceptions of your brand, making it feel professional and authoritative. Above all, it impacts user experiences and impacts their engagement and purchase decisions. These are all factors Google takes into account when ranking you.
The good news is that smartphones drive significantly more traffic to websites than all other devices with 52.73%:
But conversions? Ehhhh…
Smartphone conversions lag behind all other devices with 2.03%.
It’s not just conversion rates that are low either. There are also fewer pages looked at, which means engagement rates suffer on the mobile web, too.
It’s no wonder, then, why businesses want to create mobile apps. According to a Criteo Mobile Commerce Growth report from 2017, mobile apps convert at a rate of 3x their web counterparts.
That said, no matter how well users convert on mobile apps, the cost to build and maintain one is out of reach for many businesses. So, what do you do when your client wants to capitalize on this mobile-first world? Tell them to be content with the mobile web for now?
Nope! It’s time to turn their attention to progressive web apps.
What Is a Progressive Web App?
In the simplest of terms, progressive web apps (or PWAs) bridge the gap between the mobile web and mobile apps. They take a basic set of components — an app shell, service workers, and app manifest — then serve them through HTTPS to give users the convenience of the mobile web within an app-like experience.
Google has a bunch of starter guides that will walk you through the process of building a PWA from-scratch, in case you’re interested in learning more.
PWAs are:
Secure
They must run through HTTPS, which makes them inherently more secure than mobile websites that don’t always have SSL certificates in place.
Unlike mobile apps that tend to drain battery power and bandwidth, PWAs don’t have that problem since they’re served over the web.
Searchable
Users don’t have to dig through an app store to find a PWA. They can find them in their mobile search browser as this search for Flipkart’s PWA demonstrates:
That also means less work for you.
Prepping information and screenshots for an app store listing takes time. If you’re already doing SEO for your clients’ websites, then you can just use that for your PWA.
And working with each of the individual app store’s rules and timelines (because you have to submit separately to Apple and Google) is a pain. Whether you’re launching an app or pushing an update through, launch will never truly be predictable as their teams have to review and approve your app first.
PWAs, again, are much easier. You own it all, which means that when someone searches for and finds the PWA in search, the latest and greatest version is what they’ll encounter. There’s no red tape here.
Convenient
PWAs can be saved to mobile home screens the way apps can, too. For example, here is the Weather Channel PWA:
Users can then save it to their home screen, so that the icon displays alongside their other apps:
If you want to help mobile users get the most out of it, let them know it’s easy to get one-click access to with a small popup notification.
Online / Offline
PWAs are a really great choice for businesses that want to get the mobile face of their company into the hands of a global audience. For visitors that live in remote areas or ones that simply have unreliable Internet access, the offline storage component of PWAs make them the obvious choice over mobile websites.
Feature-rich
Unlike mobile websites which are limited by the technology sitting behind them, PWAs are like mobile apps in that they can leverage a smartphone’s features. While PWAs don’t have the ability to directly integrate with mobile apps, they can sync up with your users’ telephony features (like push notifications).
Great Looking
Building a website that works just as well for desktop as it does for mobile can be a challenge. Thanks to the app shell, a PWA has a significantly improved and upgraded look from a standard website on mobile.
Notice how the stream of content fits beautifully within the borders of the page. Also, check out the header and blue new tweet button. These elements hold firm no matter where visitors go on the Twitter website or how far down the page they scroll.
You can also greatly improve the UI of things like internal search and filtering as Housing.com does:
By improving the look and functionality of your web presence with a PWA, you’ll encourage more mobile users to engage.
PWAs Are Engaging!
All of the elements above will certainly help drive up engagement rates and conversions if you’re making the switch from a mobile website to a PWA. There’s plenty of proof online that demonstrates how and why this happens, too:
AliExpress saw twice as many mobile visitors and an 82% increase in iOS user conversion rate alone after switching to a PWA.
Lancome decreased the time it took their mobile web page to become interactive by 84%. In turn, their bounce rate dropped by 15% and they had a 17% boost in conversions.
MakeMyTrip used their PWA’s increased speeds to increase shopping sessions by 160% and conversions by 300%.
Needless to say, your clients don’t need to feel trapped or held back by the constraints of the mobile web. While it’s still important to have a presence there to start, the PWA is where they should be headed next. It’s cheaper and easier to build than a mobile app and there’s a lot to be gained in terms of engagements and conversions.
Recently-ish, there has been a small but noticeable backlash to the word “user”. Yeah, the word for people who do, in fact, use our websites, web apps, and products.
Now, the word isn’t going anywhere, and if you like the word, no one’s saying you must stop using it. I mean, some people are saying that, but you have no obligation to actually do what they say.
So why does it matter? Why would I die on this hill? Because I think this discussion perfectly outlines the fraught relationship our industry has with words and buzzwords. Designers struggle to the complex emotional interactions between human being and interface. Developers struggle to convey math and layers upon layers of abstract-seeming logic. And don’t get me started on what happens when we try to take these concepts and reduce them to job titles…
We change job titles almost as fast as we change JavaScript Frameworks
Now, our language does need to change and evolve with the times. That’s a part of life, and there’s no getting away from it. However at times our industry can get a little too eager to jump from one bandwagon or trend to the next without seriously considering the consequences. We change job titles almost as fast as we change JavaScript Frameworks. We tire of a buzzword, and so we start hunting for a new one, often without seriously asking ourselves these important questions:
Why would we really make this change?
What do we stand to lose?
What do we stand to gain?
Why Would We Really Make This Change?
Taking “user” for an example: arguments against the word range from “it doesn’t reflect the relationship we have with our customers”, to “Saying ‘user’ strips a person of their circumstances…”. Then there was a mention of how the term “drug user” comes with negative connotations, and the insinuation that the negativity of that use of the word could leak into our use of the word.
I’m not going to argue these points individually, because some of them are definitely subjective and personal. If anyone thinks changing the word is going to make them a better designer, there’s no reason they shouldn’t give it a try. Heck, get back to me with the results!
If you think that being called a “user” is inherently a bad thing, maybe the problem isn’t entirely about the word
And if you feel the word doesn’t reflect your values and attitude, that’s fair too. Just don’t make the mistake of changing the word in the hopes of changing people’s attitudes. The great comedian Doug Stanhope made a fantastic point about this:
Basically he noted that back in the day, doctors would refer to developmentally disabled people as “imbeciles” or “morons”, so that’s what Doug and his friends called each other when they did something stupid. People got offended, so doctors started saying “mentally retarded”, so that’s what Doug and his friends started calling each other when they did something stupid. People now get offended at the word “retarded”, so doctors started saying…
You get the idea. If you think that being called a “user” is inherently a bad thing, maybe the problem isn’t entirely about the word. How do you feel about being called a “consumer”? There’s nothing wrong with consuming stuff, and spending money to support the people who made it, but some may find it offensive to be called by that word.
If you change the word without changing the attitude first, if you start calling users your “dear special bestest friends” in the hopes that a change in terminology alone will make for better design, you may be very disappointed. And people might start using “dear special bestest friends” as a low-key insult.
What Do We Stand to Lose?
I contend that to lose the word “user” is to lose a perfectly normal, non-insulting word that is intentionally vague and all-encompassing. Rather than stripping people of their circumstances, I rather feel it includes people regardless of circumstance.
There are certainly times when it’s far too vague, and you might want a term based on the way in which people interact with your site or app. Sure, that’s fine. But we need room for general, catch-all terms when discussing concepts at an abstract level.
I also contend that we’d be losing a well-known, mostly self-explanatory word that can help us quickly impart information to people who are new to the industry. You yourself may have no use for “user”, but it’s a great word for communicating with clients, as well as newbie designers and devs.
Seriously, every time we change the word we use for a single concept, the more confusing talking to designers gets.
What Do We Stand to Gain?
I guess if we ditch the word “user”, there might be an increased focus on specificity. A blog would have “readers”, a store could have “customers”, and so on. Being that specific and accurate all the time could certainly have its benefits.
But then what about those times when we want to be vague?
You could also argue that picking a different word might help to remind us that users aren’t just numbers, that they’re human. A different word might help you better place them in context. But then, if you need to use a different word to help you remember that users are human, with their own circumstances and contexts, perhaps the word being used is the least of your problems.
In The End:
It’s like I said: “user” is (currently) not going anywhere. The point of this article is not to alarm, or to provoke anything but thought. At this point, I think the word is like underlining hyperlinks; were we to suddenly stop, we’d just confuse a whole lot of people to no real benefit.
And yet, there’s nothing to stop you from trying something new, and switching up your vocabulary a bit. I could be wrong, and ditching the word “user” will finally get us all those jetpacks and flying cars. I have my doubts, though.
As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school.
My childhood wasn’t too much different than yours. But there was one thing that was a bit unique.
I grew up watching Bloomberg before I went to school.
Now, I don’t want you to think I was some child prodigy because I wasn’t. The only reason I watched Bloomberg in the morning is that my dad dabbled in the stock market and wanted to know if his stocks were going up or down.
Plus, we only had one TV… so I didn’t really have a choice.
But from all of those years of watching Bloomberg, it wasn’t too hard for me to spot trends. And one of the big ones is globalization.
See, as a kid, most of the financial news channels discussed how things were progressing in America.
But now, due to technological advances, companies no longer see themselves as regional or even national. Things like headquarters no longer matter.
Companies look at themselves from a global perspective. And every big company out there has done well because they focus on attracting customers from all over the world as it’s a much bigger pool and opens up more potential revenue.
And it’s not just businesses, it’s people too. When children go to school these days, their parents think about how they are going to stack up against kids in other countries versus kids just from their own classroom.
So, with everyone thinking from a global perspective, why do you think of your SEO from a national or regional perspective?
And once I cracked the nut of international SEO, my traffic exploded…
So how much traffic do I get?
Here’s how many visitors NeilPatel.com received over the last 7 days.
In the last 7 days, there were 972,026 sessions on my site that generated 1,501,672 pageviews. And of those visitors, 584,294 where unique people. Hopefully, you were one of those unique people.
But this is where it gets interesting…
The United States only makes up 22.35% of my traffic.
The rest is coming from other countries and, in many of them, English isn’t their primary language. Just look at the chart above… Brazil, India, Germany, Spain, and France are all examples where I am generated a lot of traffic from.
Of course, there are people all around the world that speak English, but the big reason for the growth is that I started to expand internationally by doing things like translating my content.
Just click on the language selector next to my logo and you’ll see some of the regions I am going after.
So how does one go after organic traffic from different countries?
The simple answer is to translate your content. If you translate your content into different languages, in theory, you should get more traffic.
But what most people won’t tell you (because they haven’t done it enough times) is that translating your content isn’t enough. Even if you translate it and adapt it to a specific country, it doesn’t guarantee success.
I had to learn this the hard way.
Case in point, here are the traffic stats during the last 7 days for the Portuguese version of my blog:
And here are my traffic stats during the last 7 days for Spanish:
I get a whopping 238% more traffic on the Portuguese version of NeilPatel.com than I do on the Spanish version.
Here’s what’s interesting…
There are 298 million more Spanish speakers than Portuguese speakers.
My team doesn’t just translate articles for both of those regions, we optimize them and make sure they are adapted to the local markets.
We do keyword research to make sure we are going after popular terms.
And I have more backlinks to the Spanish version of the site than I do to the Portuguese version.
Here’s the backlink profile to the Spanish version:
And here is the backlink profile of the Portuguese version:
As you can see, the Spanish version has 52% more backlinks.
Are you puzzled why the Spanish version of my blog isn’t as popular? There is a reason and I’ll give you a hint. Here’s a quote from Eric Schmidt who used to be the CEO of Google:
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
Need another hint?
Here’s how many people land on my site from branded queries (people searching for my domain name or variations of it) in Spanish speaking countries:
And here’s how many people land on my site from brand queries in Portuguese speaking countries:
That’s why I get so much more traffic from Portuguese speaking regions like Brazil. I have 104% more brand queries.
It’s something Google values so much that most people ignore.
And it’s not just me. I have analytics access to 18 other companies that have a global strategy due to my ad agency. I obviously can’t share their stats, but it just shows the power of brand queries from a global perspective.
So, what’s the real secret to ranking well globally?
Based on my site and helping 18 other sites go global, I’ve learned what works and what doesn’t. Sadly, I made one too many mistakes, but you won’t as long as you follow the advice below.
Localizing
You have to translate and adjust your content to each region you want to target. You can do so by hiring translators on sites like Upwork, but the quality may be low.
Now, this doesn’t mean Upwork is bad, more so you should consider getting an editor who knows the local market, speaks the local language and speaks English, and understands the niche you are working in.
This way they’ll understand your goals, your original content, and the market you are going after.
And similar to finding translators on Upwork, you can also find editors there too. Just interview a few and ideally look for people with experience in your field.
The last thing you want to do is translate 100 articles to find out that they were all low quality and you have to do it all over again.
Keyword research
Popular keywords in one language aren’t always popular in other languages.
Read this article to get an overview of how I rank for 477,000 keywords. It teaches you the concept of key expansion and it’s important for your translators and editors to understand the process. You’ll want them to use it.
In addition to that, have them use free keyword research tools like Ubersuggest as it will give them more ideas. I would also have them check out this tutorial as it will teach them how to get the most out of Ubersuggest.
By understanding which keywords to go after in new markets, you can start creating new content (beyond just translating) to target keywords that are relevant and have high search volume. By understanding where there are gaps in the quality of the competition’s posts, you’ll be able to produce new, high-quality content that can rank quickly.
The article on my Portuguese blog, for example, that gets the most organic traffic from Google is an article that only exists in Brazil. We found a keyword to go after that had low competition but high search volume and were able to rank very quickly for it. In the last 30 days, that article has had 17,197 visits.
Build links
Building links in English may be hard, but internationally it’s easy.
No one really sends those cold outreach emails begging for links, so when you do this for countries like Brazil, you’ll find that it is fishing with dynamite.
Again, you’ll want someone who knows the language to do the outreach… this can be your editor or someone you hire from Upwork.
Once you have the person who is going to be in charge of your link building, have them start with this. It will break down what they need to do step-by-step.
Make sure you let them know to avoid spam sites, paying for links, and even building rich anchor text links.
Remember in these markets SEO isn’t as competitive, so it won’t be too hard to get rankings.
Hreflang
Google doesn’t penalize for duplicate content… especially when it is in a different language.
If you translate your content, it isn’t as simple as popping it up on landing pages. You have to tell Google which version to show for each country/language. You would use hreflang for that.
Here’s a video that explains how it works:
And here is a tool that’ll help you generate the hreflang code needed for your site.
Subdomains over subdirectories
On NeilPatel.com, you’ll notice that I use subdirectories for each language/country over subdomains.
They say subdirectories are better because more authority and juice flows through your site versus using subdomains.
But here’s what I learned the hard way, you are much better off using subdomains from everything that I tested than subdirectories.
Not only is it easier to rank as it is treated as a separate site, but it ranks faster from my experience. And if you don’t mind spending the extra money, I would even consider registering the international variation of each domain and forwarding it to the respective subdomain.
Browser redirects
Similar to how Google Analytics shows you the browsers people are using and countries and languages people come to your site from… your server is also getting that data.
What you’ll want to do is redirect users once you’ve translated your content and set up your hreflang tags.
For example, if you were to visit this site form Brazil and your browser told us that your preferred language is Portuguese, we would automatically forward you to the Portuguese version of the site. Not just to the homepage, but to the correct page you were originally browsing, just the translated version.
Now if you were visiting this blog from India and your browser stated that your preferred language was English, we wouldn’t forward you to the Hindi version of the blog. We would keep you on the English version as that’s what you prefer.
If you don’t forward people, you’ll find that it takes search engines much longer to realize that they should be ranking the language and country-specific sections of your site instead of the English version.
Build a community
As I mentioned above, international SEO isn’t just about backlinks or content, it’s about building a brand.
I pay in each country to respond to my blog comments as I don’t speak Spanish and Portuguese so I can’t personally respond to them.
I show them how I respond to comments in English so they can replicate me.
I also spend money on boosting posts on Facebook within those regions as it helps me attract new potential readers and get my brand out there.
And most importantly, I hire people on the ground in each country to help build up my brand. That’s why I do so well in places like Brazil over the Spanish market.
I have more people on the ground in Brazil focusing on brand building. From attending conferences to representing my brand on webinars… they put in the effort to truly help people out when it comes to anything marketing related.
That’s how you build a brand. Just look at my Instagram channel, the content is in English, but a lot of my followers are from Brazil due to the localized brand building efforts.
AMP
Do you remember Accelerated Mobile Pages (AMP)? No one talks about AMP anymore, but it does help increase traffic.
What we’ve found through testing is that in regions like the United States, AMP doesn’t do much, if anything, for your traffic.
But for regions like Brazil and India, where their infrastructure is still developing, we found that leveraging AMP boosts mobile search traffic by anywhere from 9 to 32%.
If you don’t want to use AMP that’s fine too. Just make sure you optimize your load speed times. Not only does it boost traffic, but it also boosts conversions.
Time
Similar to how it takes forever for you to get Google rankings in English speaking markets, it does take time internationally. Typically, not as long as it does for the United States or United Kingdom markets, but it does take time.
Typically, if you are doing everything above, you’ll see some results within 3 months. Things will really take off at the 9-month mark and after a year you should be crushing it.
Now as your traffic and rankings go up, this doesn’t mean you should slow down. Just like how you can lose rankings on your English site, the same can easily happen for any other region.
What countries should I target first?
You got everything done when it comes to international SEO… all that’s left is tackling the right regions.
It would be great to go after every language and country at once, but it’s going to be too resource intensive and costly.
You could try tactics like automatically translating your content through machine learning, but the translations won’t be great and your user metrics such as bounce rates will go through the roof. This typically will lead your whole site’s rankings to tank.
You don’t want to do that.
Another approach people take is to go after the markets with the highest GDP… such as the USA, China, Japan, UK, Germany, etc…
But going after markets that have money doesn’t guarantee success either because culturally each region is different. Some may not care for your products or services.
What I like doing is to look at your Google Analytics and see where your traffic is coming from. Are you getting traffic from countries where English isn’t their main language? And, if so, are people from those countries buying your products and services?
If they are, now you have a list of potential countries to go after.
Then what you’ll want to do is look at your competition and see if they are going after any regions by translating their sites. Chances are if a region that isn’t predominantly English speaking is driving you sales, and your competitor is translating their content for that region, then you should be going after it as well.
Conclusion
SEO is no longer about ranking your site in one country or even just English-speaking countries.
You have no choice but to think of it from a global perspective. Not only is it more affordable, but there is less competition and you can see results faster.
Sure, the total market of some of these international countries may only be a fraction of the United States, but there won’t be much competition, which means you can gobble up the market share.
So what countries are you focused on with your SEO?
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 
UX design and a solid SEO strategy go hand in hand.
Take a close look at Monetate’s 
Recently-ish, there has been a small but noticeable backlash to the word “user”. Yeah, the word for people who do, in fact, use our websites, web apps, and products.
