Yes, yes. 2016 was a bad year. We get it.
But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
Read on to view what our audience felt were the top five most shareworthy pieces in 2016.
Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing?
I remember I once I designed and ran four tests in a row — two product page tests and two homepage tests — for a Fortune 500 industrial supply company, and lost every time. The designs were solid — better navigation, easier to find buttons, improved copy and value proposition — but they all lost.
When I look back at it, these four tests lost because I was trying to optimize webpages.
It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest percentage of any other method.
While we know stated preferences and actual behavior can differ, it’s still extremely interesting that physical mail ranked higher than email.
We all have blind spots. Some of us more than others. But if we’ve learned anything from the last 100 years or so of marketing and advertising, it’s that marketers have some of the worst blind spots imaginable.
In a test from the MECLABS Research Library, a large healthcare company was dealing with all of these issues and more. Their homepage was originally focused on a single objective — to get customers onto the “find a treatment center” page further down their funnel.
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