Our Jacksonville, FL SEO, Web Design, Social Media, and Digital Marketing Services are sure to deliver results. We are completely aligned with our clients in that the only reason one should partner with an Online Marketing Agency is to increase the amount of money the business makes.
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.
The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.
6 Great Open Source SVG Icon Libraries You Should Check Out Now
Codedamn – Teach Yourself to Code
Zoop – Unlimited Serverless Hosting
Sitemaps: A Complete Guide
Shoelace 2.0: A Forward-thinking Library of Web Components
How to Become a UX Designer – No Matter What You Studied at Uni
Buttons that Spark Joy
How to Solve any Design Problem by Understanding its Roots
Ooooops I Guess We’re* Full-Stack Developers Now
Blue People Illustrations, or How to Kill a Brand
How to Pick More Beautiful Colors for your Data Visualizations
Stop Doing Design System Projects
Please Don’t do That: 4 Things to Ask Clients to Avoid
What’s Driving so Many Car Brands to Redesign their Identity?
How to Prepare Sites for 2020 Holiday Shopping
Nova
Show Off your Design Skills by Crafting Eye-Catching iOS 14 Layout Themes
How to Create Onboard and Login Screens for a Dating App Template in Figma
Bidirectional Scrolling: What’s not to Like?
Basic Guidelines to Product Sketching
The Era of UI Unification
The Typography of Star Trek: The Motion Picture
The Guide to UX Research
In Search of Illustration: Design Process for Illustration Set
Looking at an Online School Through a Web Designer’s Eyes
Want more? No problem! Keep track of top design news from around the web with Webdesigner News.
You need to look at a couple of important factors if you want to find the SEO Consulting Services that are going to help rank your website optimally.
Many SEO Agencies and SEO Consultants offer multiple ways to improve your ranking. And there’s nothing wrong with that…
You just have to find which are the most profitable ones for you.
So if you don’t want to get lost in ideas and actually implement the best practices in the world, here’s what we specifically look for when searching for SEO Consulting Services:
#1 Detailed SEO Strategy Development
Before you hire an SEO consultant/agency, you need to make an introduction call.
Your goal for the call is to see if the person speaking with you is an actual expert.
How do you do that if you don’t understand SEO?
Simple!
See if the consultant on the other side is focused on helping you understand the process.
Even the toughest methodology can be explained through simple and result-oriented language.
If you feel like you’re speaking to a robot that just knows to recite his script, then he’s not the expert for you.
But if the consultant actually develops the SEO Strategy and explains it well on the call, then you know you’re talking with a real professional.
Then you move on to the next step:
#2 Monthly Content Calendar and Scheduling
Having a Content Calendar is the only way to not get lost in the tons of articles, blog posts, and pages you’re about to optimize.
The first step is to agree upon an optimal strategy with your consultant.
Then you need to make sure everything’s going according to plan at all times.
More and more businesses nowadays move from websites to funnels.
That means you have singular pages that are interconnected through multiple buttons and links.
Typically people running sales funnels rely solely on paid ads to get as much targeted traffic as possible.
As that’s a good strategy on its own… It is NOT the best way to approach your long-term scaling.
If you begin with ranking your sales funnel pages and then move on to the paid ads, you’ll be able to run multiple split tests and ad campaigns until something clicks with the market.
That can take from 1 month to 2 years — just like SEO ranking.
And the moment you achieve the best version of your funnel, you’ll already have consistent SEO traffic on top of the ads you’re running.
So if you’re using lots of sales funnels in your business, you should look at SEO Consulting Services as your best way to scale optimally.
Now to get into the fun part…
I’ll list the 3 SEO Agencies with the best Consulting Services in the business.
Why agencies and not individual consultants?
The best consultants in the TOP agencies have access to countless results, stats, and strategies that work right now.
So it’s in your best interest to have a call with someone of that caliber.
Just visit the agency that fits your needs and schedule a quick call with a professional who can make a detailed step-by-step SEO Strategy specifically for your business growth.
On the other hand, if you’re searching for the agency that’s going to do it for you…
Ecommerce Guide is one of the most known marketing agencies that helps Ecommerce Stores optimize their SEO Strategy.
Contact them and get a full SEO audit that will help your exact store situation.
And to summarise…
No matter where you’re right now, investing in SEO Consulting is a must if you want to scale your business efficiently.
Especially with the Corona Situation right now, you need to think about investments that are going to bring multiple X returns after the virus is gone.
And remember that this could take months and maybe even years.
That’s more reason to look into SEO Strategies and how they can help you get consistent long-term traffic.
I shared with you how to choose the right SEO Consulting Services for your business.
Now it’s time to go and get them.
Reading articles curiously is not going to get your desired results.
You MUST take action!
The faster you do it the better the results you’ll get.
The more you delay it the more you’re going to struggle to start…
And most likely you’re going to come up with an excuse to miss out on these results your business desperately needs.
So go schedule some calls and don’t step back!
Have you ever paid for SEO Consulting Services before? Were the results what you expected and why?
Did you recently find out that your conversions are low compared to the industry average?
If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue.
Today we’ll go over everything you need to be aware of before hiring the right agency for your business.
First of all, you should…
Know Your Goals and Desired Outcomes
You are about to hire a CRO Agency and there are countless Conversion Rate Optimization companies out there.
In order to choose the one that will suit your exact situation, you’ll need to ask yourself what do you need?
Because many times these agencies specialize in multiple marketing skills such as SEO, Business Strategy, SMM, Consulting, Pay Per Click, A/B testing, Funnel Optimization, Consulting, etc.
Your best approach is to find out the exact things you need help with and then hire the agency that specializes in those 2 or 3 desired services.
Again, you want to build a strong, long-term relationship with this company.
So don’t treat your choice today lightly. Ask yourself the following questions:
What part of my business is stuck right now?
What can I add so I get to more traffic (paid or organic)?
What do my followers say, what do I miss on?
What is the one most profitable activity I can focus on right now?
These are all extremely important questions.
If there is a part of your business that feels stuck, then you need help there.
If your traffic lacks, then you need more so you can focus on converting the new traffic as well.
Your followers share gold there. You just have to be active enough to collect the most valuable information and put it into action quickly.
And also think about the business you’re running.
For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions.
That means Email Marketing would be your most profitable activity at the moment.
Be specific and honest with your answers so you can choose the CRO Agency that’s going to generate results for your business in the future.
3 Characteristics That Make a Great CRO Agency
In the process of choosing the best CRO Agency, you’ll probably find yourself visiting a couple of different websites.
For that reason, you need to know what to look for before initiating the next step.
So here are the 3 characteristics to look for before you go into a partnership with a CRO agency.
#1 Dedicated Services
As mentioned previously, the best practice is to hire a marketing agency that specializes mainly in the skills you need right now.
The thing is that most agencies focus on many services all at once.
For example here at Neil Patel Digital, we focus specifically on SEO, CRO, SMM, and Paid Advertising.
That helps us maximize our clients’ results by using the best strategies that work right now.
When choosing your winner today, you should clearly see how these services can help your business now or in the near future.
#2 Budget and Pricing
You should NOT enroll in a long-term partnership with a marketing agency if you can’t afford them.
A good rule here is to see if you can pay 3 months of services upfront.
You must NOT try to pay off the services from the profits they generate for you.
Investing in a good marketing agency can be extremely profitable but don’t expect to double your profits from day one.
So be careful because the agency that charges $20,000/month is not always the best choice for your situation.
#3 Communication Skills
You are running a business so things change fast.
Roadblocks are inevitable and that’s the reason why you need to hire an agency that updates you with occasional data reports.
And more importantly anytime you have a question, they come and help you understand what’s going on.
The best marketing agencies don’t just use the same offer for everyone.
If they just slapped a general offer on their website, they are probably not your best choice.
The best way to ensure you get what you want is to schedule a call where a professional goes over your current situation and comes up with the best strategy that’s going to work for YOU.
How to Work With a CRO Agency
You’ll need this section if it’s your first time working with a marketing agency or you’ve tried it before but it didn’t work quite as you expected.
You’re here because you need to convert more of your traffic into active followers and customers for your products and services.
And Conversion Rate Optimization is not a walk in the park.
You need a real professionals that know what works in today’s fast-paced world.
Because everyone can give you random suggestions on what you can optimize or which color to use for you button.
But you don’t need suggestions… You need results!
That’s why when starting your partnership you need to set up some ground rules.
Ask your agency what they normally do with similar clients but it’s essential to not get sucked up in their explanations and…
Demand What You Need
If they can’t provide it then they’re not your best choice.
Before jumping on a call with them, first clear out exactly what you need using the questions I shared with you at the beginning of this post.
Write them down and stick to them. But don’t block their ideas. It’s always possible that you have a blindspot about the situation of your business.
So ask for the professional’s opinion so you can create the best strategy together.
Don’t Make Exceptions
Keep in mind you’re working with a professional agency that helps dozens of clients each month.
If they are the best, they’ll follow monthly reports and pre-set deadlines.
Always agree on what needs to be done in the next week/month and check if they did it.
Keep a close eye on the most important part of the project daily. Of course, that would be your Conversion Rates.
Make sure you have a reliable way of measuring it so you see the real-time results the agency generates for your business.
Work With Them
It takes two people for a positive relationship.
The right agency will need access to different accounts and analytics to generate the best results possible.
But they’ll also need ongoing updates from you as well.
What interesting thing you noticed last week, what you think should be modified this week, etc.
Be open about your thoughts so you can achieve your goals as quickly as you can.
How to Find The Right CRO Agency For You
After reading this post, you should already know what you need, what makes a great CRO Company, and how to build a positive result-generating relationship with a professional CRO Agency.
And if you’re jumping into optimizing your conversions, I hope you have an existing reliable traffic source.
Because conversion rate optimization is useless if people don’t go through your funnel.
But if you do have a trustworthy source of traffic such as SEO or paid ads then CRO is something you should focus on.
We prepared a whole post going over the best CRO Companies of 2020 where we share some more tips on how to choose the perfect fit for you.
Here’s a summary of that list so you can make the right decision right now:
Trinity is a well-known CRO company that focuses on helping businesses in the E-commerce space.
If your store’s conversions have dropped lately, then you should look at Trinity’s services.
Their fees are premium but if you’re at a point in your business that you can afford their services, they’re most likely going to generate great results for you.
Very often when you focus on one part of your business, soon you find out five other parts have collapsed in the background.
That’s completely normal when you’re trying to scale your business.
WebMechanix is one of the little agencies that can help you with everything all at once.
That doesn’t mean the results would be optimal but they have separate teams that can help you with everything from paid advertising and organic traffic to building an optimized funnel that converts.
So if you think your whole marketing strategy is falling apart, then you should contact WebMechanix.
#4 SiteTuners — Best For Small to Medium Businesses
SiteTunners is another great agency that you can trust if you’re in the early stages of your business development.
They are well-known for helping start-ups optimize their conversions for optimal scaling purposes.
For almost 20 years now, they’ve been helping the new stars in business shine brighter and brighter.
So if you’re in the beginning stages of growing your online presence, you can trust SiteTuners and their services.
Conversion Fanatics is a marketing agency focusing directly on growing your social media presence.
Once you start getting traffic, they optimize your landing pages for traffic coming specifically from the social media they optimized earlier.
So if you think your social media marketing can use some help together with your CRO, then contact Conversion Fanatics and explore more of their options.
If you completed the questionnaire at the beginning of this post and found out you need to focus on driving more paid traffic together with optimizing your landing pages, then Linear Design would be a good choice for you.
Having access to your paid ads helps them optimize your funnel’s conversion rate optimally.
But keep in mind that you’re paying them and paying for ads.
If you choose this combination, you should be very careful with your budget and the results that come from it.
To sum up:
First, you need to clear your mind on what exactly do you need from a marketing agency.
Then you should find the agency that specializes in these 1-3 services and make sure they have great communication skills and also fit your budget.
Always start with a call where a professional can assess your situation and come up with the best strategy for your business.
Have you ever worked with one of the agencies listed above? Do you have more valuable tips for choosing the right agency?Share them in the comments below:
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.
